Please note: this is a 14 month fixed-term contract opportunity

Equal Opportunities

At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative.  Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales' leading inclusive employers.  We’re creating an inclusive transport network that everyone in Wales can be proud of.

Who we are 

At Transport for Wales, we’re on a mission to transform transport in Wales and make it fit for the future, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we’re all facing.

We’re an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we’ve made to the people of Wales to build a sustainable transport network that meets their needs.

Role responsibilities

We are currently recruiting for a Partnerships Marketing Manager to join our fast-paced Sales and Marketing team.

This role will work closely with a range of internal/external stakeholders, agencies and partners to deliver Tourism and Partnership specific elements of the annual Campaigns Marketing plan. This role will devise, deliver, manage and evaluate a variety of concurrent through-the-line marketing propositions, campaigns and experiential events to address key objectives, and achieve agreed RoI and sales targets.

Responsibilities include but are not limited to the following.

• Ensures compliant, timely and efficient delivery of agreed objectives.
• Plans, develops & implements marketing campaigns/initiatives, including managing proposition/creative development and media planning with agency partners.
• Optimises and evaluates marketing performance using marketing insight, research, media metrics & behavioural science inputs Manages the procurement & relationship with DMO, travel trade and attraction partners supporting the delivery of marketing and sales activities.
• Manages the relationship with external Tourism partners to devise & deliver owned, joint and partner only campaigns, products, services, CX/events and behavioural change initiatives to achieve mutual objectives & outcome benefits.

Who we’re looking for

• Demonstrable experience in Marketing, Brand or Communications
• Experience and proficiency in managing, delivering, optimising & evaluating marketing/communications campaigns.
• Experience of delivering high profile, high impact partnership and joint marketing activities.
• Good interpersonal and time management skills, with experience of collaborating with colleagues and stakeholders on multiple projects/ adapting to changing priorities.
• Line management experience

Welsh Language Skills

The ability to speak/write Welsh would make a great addition to your application, but it is not essential for this role.

Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.

Next steps

Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.

TFW is a Disability Confident employer. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful.

This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible.

Please note, we reserve the right to close this vacancy early if we receive sufficient applications.

If you have submitted an application for this role within the last 6 months and were unsuccessful, please do not re-apply as regrettably, your application will not be considered.

Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.